Studio 1061
Proposal
Studio 1061 looks to embrace the best of a bad situation and through resourceful and creative thinking we hope to form a community of artists and creators that welcome the idea of reusing.
Right now in Venezuela there is a surge of creativity brewing but it’s limited to those who can buy the materials needed. I believe it is important to remind people that art can come from anywhere and anything and with this project it can be accessible to those who wish to form a part of this.
How can this project benefit the community? In Venezuela there is a strong socio-economic divide within the population of the major cities, Based on research I found that there are tactics and strategies to create a community that not only works together but can create connections through the mutual interest of sharing this space. What values can be reinforced when expanding on creative education? The arts in Venezuela is not a topic that is normalized in schools or curriculums, in the article Appreciating art in education not only demonstrates that it can be more than a hobby but it actually “helps broaden the world understanding in a more emotional way as well as shares diversity and how different cultures express themselves” which is something that in countries like Venezuela would greatly inspire anyone who wishes to form a part of the world of design. What good can come from creating from trash and scraps? The idea of recycling materials that would have otherwise been discarded not only brings an incentive of recycling in the community but also allows for more accessible ways for people to source what they need in order to create and learn. Recycled art: exploring impressive art made from recycled materials is a website where they showcased the benefits of making art out of recycled objects. “a simple act of using materials for the second or third time’s a strong message that highlights the urgent need for increased awareness and behavioral change on an individual level in the way that we relate to the world we live in”.
What kind of organizations or individuals would be interested in this project? Based on the information shared by Ed Hernandez on my first interview, he shared his input as a businessman and knowing these centers and what they look for. They are cultural spaces dedicated to education like the Centro de arte los Galpones, Hacienda la Trinidad; universities: Metropolitana, universidad Central and universidad Católica Andres Bello and Instituto de diseño de Caracas; galleries: museo Alejandro Otero, Sala Mendoza, Museo de arte contemporaneo; and individuals like Carlos Quintana or Nico Hernandez who also participate in similar practices.
How does geography and history affect the way people view design and art? After reading Conceptualism in Latin American art: didactics of liberation I understood the differences in how people from different places of the world can perceive art and its evolution through time. Focusing mainly on conceptualism, in Latin America people revered the works being done in Paris or New York and romanticized the idea of creating for pleasure. Meanwhile, facing the political turmoils that occur down south, art was mainly seen as either a way to incentivize “political activism” or as an “elitist pastime” that only a few percentage of the population could participate in. In Venezuela there are world-renowned artists that surpassed the notion of political ties with examples like Carlos Cruz Diez and Alejandro Otero yet the educational system and overall societal belief in the country doesn’t seem to promote the arts in any way.
The idea for this project grew out of necessity. Being in Caracas and not having the resources to create or finding them for unattainable price ranges limits people’s aspirations to join the art world. By sourcing objects that would otherwise be useless we cannot only ignite inspiration but also the notion of recycling and sustainability within the community.
This project can offer opportunities and learning experiences that you would normally find for hefty prices. In Venezuela the arts are not a normal focal point within the education system and studio 1061 reinforces the value of self expression and problem solving that students can learn from creating with what’s available.
The initial goal for studio 1061 is to have a permanent studio space where people can access tools and materials and work on their creations as well as learning from guest speakers and eventually grow to produce works that can inspire them to become artists and designers.
Studio 1061 works as a cyclical donation system that allows entry to those who collaborate. By handing in an object to the studio you are able to access the tools, lectures and other materials that have been donated for users to create with what they find. Studio 1061 looks to support everyone, from students, designers and artisans to people who wish to experiment and learn more about our project. By being an accessible space it can help bring people together through the mutual interest of creating.
Studio 1061 is ultimately an opportunity. It offers access to those who wish to know more and embark through a design focus experience with the goal of educating and inspiring potential creators. For this project I wanted to apply the experimental purpose of Studio 1061 to the branding in a fun and modern way to represent the limitless boundaries of creating within the studio. The name comes from the Caracas zip code 1061, which once we expand to other cities in Venezuela this same format can be applied to their specific zip code, representing the local aspect of the project. The color palette is meant to represent the primary colors which are also found in the Venezuelan flag in a less obvious and more modern way, while also incorporating the green to represent the sustainability aspect of the project. All the different typefaces I related to the different historical eras of art and design that can be taken as inspiration and exploration.
By implementing multiple social media strategies as well as reach out to local connections within the art world we can share Studio 1061 through word of mouth as well as advertising around Caracas. By inviting universities and galleries to provide open lectures, Studio 1061 will offer its services through social media and advertising. By offering a safe space to create and maintaining the donation system, Studio 1061 will always be able to provide what it promises and can even help create connections through its community. Simply donating any object that is on hand can grant anyone access to Studio 1061, by becoming a regular you can stay in touch and benefit from the educational opportunities and lectures as well. By maintaining a social media presence, Studio 1061 can always keep its audience in touch with what’s being offered and can keep coming back as they please or as they wish to participate. By getting together with potential guest speakers that are eager to support studio 1061 we can begin promoting and sharing educational lectures to start promoting the overall mission for studio 1061.
Studio 1061 is a local studio space and learning community functioning as a cyclical exchange between creations and materials in order to sustain the studio’s system that looks to inspire those who do not have creative resources accessible and lack a focus of the arts in their education.
