Froyenti
The client was looking to bring back his family’s previous Froyo shop in a unique, approachable and modern way.
Alongside my partner, a fellow Parsons student, we were briefed on the importance of the nutritional value and overall selling point of the product. The goal being for it to appeal to both adults and children, a snack for everyone.
The froyo allows for versatility, with 9 initial flavors, toppings and merchandising and always opportunity for more, the focus of our design for Froyenti was only its starting point.
Our goal as brand creators was to appeal to the client, everyone. The typeface chosen was inspired by any traditional and inviting mom and pop ice cream shop that is playful, simple and attractive to the eye. We knew we wanted to find a way to connect the product to the visual identity, which is why we landed on the swirl.
Meant to show the classic silhouette of froyo from above it tied perfectly with the letter O for that extra detail in the typeface.
Creating the visual brand for the product consisted of multiple iterations and open discussions with the client to ensure that we were moving in the right direction for what they wanted Froyenti to be.
The goal for the logo was to be recognizable with just its swirl. After agreeing on form, we wanted to focus on substance. Each flavor has a dedicated color scheme, meant to provide the client a badge of honor towards their flavor. Since the flavors would rotate weekly it also helps signify which flavor is in stock.
My partner and I were tasked with social media and marketing for Froyenti as well. Planning campaigns based on flavors, seasons, holidays anything and everything we could think of to give people a reason to celebrate and enjoy with Froyenti. Like the brand, Froyenti’s social media focused on being playful. Creating mockups, planning photoshoots and developing a story through each post, we focused on sharing the clients’ enjoyment of the product.
With this strategy we were able to successfully gain a following and increase sales since Froyenti launched.
